In April 2014, The Edward de Bono Institute led Malta鈥檚 first ever participation in World Creativity and Innovation Week (WCIW), which was initiated in Canada in 2001.
To do so, the Edward de Bono Institute launched an initiative entitled 鈥楤ecome More Creative in One Week鈥�. The initiative, which was the brainchild of two of the Institute鈥檚 Master students, involved a new challenge every day during WCIW, such as exploring new places, meeting new people, setting new goals and coming up with new ideas. Participants were then invited to share their experiences on the new Institute Facebook page, entitled 鈥楧iscover The Edward de Bono Institute鈥� (www.facebook.com/IoTM.uom), which was launched to coincide with WCIW.