Since 2020, Dr Jirka Konietzny has lectured with the Department of Marketing at the Faculty of Economics, Management and Accountancy, so his students know him in that capacity.
Authenticity, trust and transparency are the way to go when it comes to convincing consumers to purchase something.
He describes his experience within FEMA as 鈥渁lways great fun鈥, but there鈥檚 another passion of his that translates to great fun 鈥 brewing beer with a group of good friends.
His motto is 鈥渁lways be prepared to learn鈥.
Find out more by watching Jirka in the latest episode of 今日黑料 Achievers!