The impact of artificial intelligence on art and creative careers

Abstract

PURPOSE: This study investigates the impact of Artificial Intelligence (AI) on art and creative careers, focusing on its economic, cultural, labor-market, and technological implications. The research explores how generative AI is transforming creative production processes, altering employment patterns, and reshaping the value of human creativity in an increasing digital economy.

DESIGN/METHODOLOGY/APPROACH: The study adopts a qualitative and analytical approach based on an extensive review of academic literature, industry reports, and economic forecasts from international organizations, including PwC, Goldman Sachs, OECD, UNESCO, the World Bank, and the World Economic Forum. The analysis examines current trends and future projections related to AI adoption in creative industries, employment transformation, intellectual property challenges, and global economic development.

FINDINGS: The findings indicate that AI is expected to become one of the most influential technologies affecting creative industries during the coming decades. While AI significantly improves productivity, lowers production costs, and expands access to creative tools, it also creates challenges related to job displacement, copyright protection, cultural homogenization, and economic inequality. The study identifies the emergence of new hybrid professions that combine artistic creativity with technological expertise. Furthermore, AIdriven growth is projected to contribute substantially to global economic output while simultaneously transforming traditional creative occupations.

PRACTICAL IMPLICATIONS: The results highlight the importance of workforce reskilling, educational adaptation, and policy development to support creative professionals in an AIdriven environment. Governments, educational institutions, and industry stakeholders must develop strategies that encourage innovation while protecting intellectual property rights, cultural diversity, and employment opportunities.

ORIGINALITY/VALUE: The study contributes to the growing literature on AI and creativity by integrating economic, cultural, labor-market, legal, and environmental perspectives into a comprehensive framework. It provides a forward-looking assessment of how AI may reshape creative careers and the global creator economy while emphasizing the importance of human鈥揂I collaboration.