| CODE | TRM3102 | |||||||||
| TITLE | Heritage and Cultural Tourism Management | |||||||||
| 今日黑料 LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | |||||||||
| EQF/MQF LEVEL | Not Applicable | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Tourism Management | |||||||||
| DESCRIPTION | This study-unit critically examines the strategic, managerial, and innovation-oriented dimensions of heritage and cultural tourism. This provides opportunities for analysis by focusing on strategic planning, governance, value creation, and sustainable development within cultural tourism ecosystems. Students explore how heritage organizations, destination managers, cultural institutions, and communities negotiate meanings, identities, and power relations in the production and consumption of cultural tourism experiences. The unit emphasizes co-creation processes, digital transformation, visitor engagement strategies, and the integration of peripheral or under-represented cultural assets into broader destination strategies. It also examines contemporary debates on authenticity, cultural rights, contested heritage, and the political economy of cultural tourism. Through case studies, applied exercises, and critical reflection, students develop the ability to evaluate and design strategic interventions that enhance sustainability, inclusivity, and innovation in cultural tourism. Study-unit Aims: 1. Develop advanced analytical and strategic competencies in the management and governance of cultural and heritage tourism. 2. Deepen students’ understanding of how cultural value is produced, negotiated, and contested within tourism contexts. 3. Equip students with the ability to critically evaluate and design sustainable cultural tourism strategies, including visitor management, interpretation, and community engagement. 4. Strengthen students’ capacity to apply interdisciplinary perspectives—heritage studies, cultural theory, tourism management, and digital innovation—to real-world cultural tourism challenges. 5. Prepare students for professional roles requiring leadership, strategic thinking, and innovation in cultural and heritage tourism sectors. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: 1. Critically analyze the strategic role of cultural and heritage tourism within destination development and cultural policy frameworks; 2. Evaluate advanced theories of heritage interpretation, cultural value, authenticity, and co-creation; 3. Assess governance models, stakeholder dynamics, and ethical considerations in the management of tangible and intangible heritage; 4. Examine the implications of digital transformation, technological innovation, and data-driven approaches for cultural tourism experiences and management; 5. Interpret cultural tourism challenges within global contexts, including sustainability, overtourism, cultural rights, and contested heritage narratives. 2. Skills By the end of the study-unit the student will be able to: 1. Design strategic cultural tourism plans that integrate sustainability, community participation, and innovative visitor engagement approaches; 2. Apply advanced interpretative and management frameworks to heritage objects, sites, and experiences; 3. Critically evaluate cultural tourism initiatives using evidence-based methods, stakeholder analysis, and impact assessment tools; 4. Communicate complex cultural tourism concepts effectively to diverse audiences, including policymakers, cultural managers, and community groups; 5. Demonstrate leadership, problem-solving, and reflective practice in addressing real-world cultural tourism challenges. Main Text/s and any supplementary readings: |
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| STUDY-UNIT TYPE | Lecture | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2026/7. It may be subject to change in subsequent years. |
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