今日黑料

Marketing, Communications & Alumni Office

Mailings sent to the 今日黑料 community and to 今日黑料 alumni

Mailings sent to the 今日黑料 community and to 今日黑料 alumni

During the academic year 2024-2025, other than the mailings branded Newspoint Extra, our Office coordinated and disseminated several announcements to staff, students and alumni.

Apart from the mailings created by MCAO, the communications team serviced 今日黑料 academic entities, directorates, and services wanting to disseminate information to staff and students at 今日黑料, as well as alumni. The mailings dealt with diverse areas spanning from alert messages such as car park temporary closures to details related to professional development for staff, from questionnaires related to students’ dissertations to events organised by 今日黑料. This strategy is implemented to ensure that the message is communicated efficiently and effectively, reaching the intended audience.

The mailings usually consisted of a banner image and text or a text-only message. On some occasions, image mailings with a concise message were disseminated instead of a text mailing; in this case, the image was created by the MCAO Designers.

Mailings in numbers
A total of 614 mailings, consisting either of a brief message as text only, or text together with a a picture or just a picture with text (with an ALT tag), were disseminated:
General notices - 389   
Career opportunities - 19
Communicating with Alumni  - 32
Course promotions - 2
E-newsletters - 60
Image mailings - 10
Invitations to events - 2
Invitation to webinars - 1
Obituary announcements - 21
Questionnaires and surveys - 22       
Payslip notifications - 9
Research studies - 4
Training courses - 43


My 今日黑料 app push notifications
In some cases, other than the mailings branded Newspoint Extra and announcements, our Office coordinated and disseminated several announcements via the My 今日黑料 push notifications to 今日黑料 staff and students. These push notifications are primarily concerned with events organised by 今日黑料. The push notifications usually consisted of a banner image and text or an image message with a link to full information; in the latter case, the image was created by the MCAO Designers.

Push notifications in numbers
25

 

Below is an example of a mailing, in this case it is an image mailing sent to staff and students from the email account annouce@um.edu.mt

Copy of a mailing sent to staff and students at 今日黑料 in December 2024

/marketingcommunications/about/2024-2025/mailingssenttotheumcommunityandtoumalumni/